INFO

CREDITS

MULTIDISCIPLINARY FREELANCE BRAND DESIGNER BASED IN THE BAY AREA
PREVIOUSLY AT → HUMANE, META AND MANUAL

MULTIDISCIPLINARY FREELANCE BRAND DESIGNER
BASED IN THE BAY AREA. PREVIOUSLY AT → HUMANE, META AND MANUAL

META

IN 2021 FACEBOOK WAS STILL FACEBOOK. A NAME THAT WAS TOO TIED TO ONE PRODUCT AND DIDN'T MATCH THE COMPANY'S BIGGER AMBITIONS. I AMONG A SMALL GROUP OF DESIGNERS WORKED ON A REBRAND. A NEW LOGO, BRAND ARCHITECTURE AND VISUAL SYSTEM.

IN 2021 FACEBOOK WAS STILL FACEBOOK. I AMONG A SMALL GROUP OF DESIGNERS WORKED ON A REBRAND. A NEW LOGO, BRAND ARCHITECTURE AND VISUAL SYSTEM.

2021—2023

2022

2022

SIGNAGE

EVOLUTION

LOGO rEFINEMENTS

INITIAL LOGO DRAWING

FINAL 3D LOGO

WORDMARK

LOGO ON HARDWARE

FINAL 3D LOGO

LOGO ON HARDWARE

FINAL 3D LOGO

LOGO ON HARDWARE

DESIGN SYSTEM

DESIGN SYSTEM

QUEST PRO PACKAGING

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

ART DIRECTION

HUMANE

THE LAUNCH OF AI PIN, A NEW WEARABLE DEVICE WITH NO SCREEN, USING VOICE AND LASER PROJECTION AS ITS INTERFACE MODEL. WORKS INCLUDED VISUAL BRAND IDENTITY, PACKAGING, ART DIRECTION AND LAUNCH ASSETS FOR MARKETING USE.

2023—2024

2024

2024

EVENT ANIMATION

AI ART DIRECTION

AI ART DIRECTION

PRINT

AI ART DIRECTION

PRINT

AI ART DIRECTION

PRINT

AI ART DIRECTION

TECHNICAL ILLUSTRATIONS

AI ART DIRECTION

ICONOGRAPHY

AI ART DIRECTION

ICONOGRAPHY

AI ART DIRECTION

ICONOGRAPHY

SHORT FORM CONTENT

PATCHES

LONG FORM CONTENT
→ FULL VIDEO

PATCHES

LONG FORM CONTENT
→ FULL VIDEO

PATCHES

LONG FORM CONTENT
→ FULL VIDEO

QI

VISUAL BRAND IDENTITY AND STRATEGY FOR THE QI APP. A PLATFORM THAT CONNECTS CLINICAL RESEARCH,
REAL-WORLD OUTCOMES, AND SHARED HEALTH EXPERIENCES.

VISUAL BRAND IDENTITY AND STRATEGY FOR THE QI APP. A PLATFORM THAT CONNECTS CLINICAL RESEARCH, REAL-WORLD OUTCOMES, AND SHARED HEALTH EXPERIENCES.

VISUAL BRAND IDENTITY AND STRATEGY FOR THE QI APP. A PLATFORM THAT CONNECTS CLINICAL RESEARCH, REAL-WORLD OUTCOMES, AND SHARED HEALTH EXPERIENCES.

VISUAL BRAND IDENTITY AND STRATEGY FOR THE QI APP. A PLATFORM THAT CONNECTS CLINICAL RESEARCH, REAL-WORLD OUTCOMES, AND SHARED HEALTH EXPERIENCES.

2025

SYMBOL

COLORS

OOH

3D ICON

INSTALLATION

INSTALLATION

SOCIAL

3D ICON

INSTALLATION

TEXTURAL SYMBOLS

3D ICON

3D ICON

TEXTURAL SYMBOLS

3D ICON

TEXTURAL SYMBOLS

OOH

OOH

3D ICON

PACKAGING

PACKAGING

PACKAGING

PACKAGING

MUSH

VISUAL BRAND IDENTITY AND PACKAGING FOR MUSH.

hEALTHY SNACKING WITH SIMPLE, OVERNIGHT OATS MADE WITH a PROPRIETARY COMPRESSION PROCESS. THE BOLD LOGO TAKES INSPIRATION FROM THAT PROCESS.

2021

LOGO

PACKAGING

PACKAGING

PACKAGING

PACKAGING

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

DESIGN SYSTEM

EVENT POSTER

BOOM PRINT

EVENT POSTER

PRINT

BOOM

EVOLVING THE VISUAL IDENTITY FOR BOOM SUPERSONIC AS A BRAND THAT REFLECTS THE LUXURY AND MODERNITY OF ITS VISION FOR THE FUTURE OF TRAVEL. OTHER WORKS INCLUDED PLANE LIVERY, SIGNAGE, PACKAGING AND EARLY IN-FLIGHT UI.

EVOLVING THE VISUAL IDENTITY FOR BOOM SUPERSONIC AS A BRAND THAT REFLECTS THE LUXURY AND MODERNITY OF ITS VISION FOR
THE FUTURE OF TRAVEL.

EVOLVING THE VISUAL IDENTITY FOR BOOM SUPERSONIC
AS A BRAND THAT REFLECTS THE LUXURY AND MODERNITY OF ITS VISION FOR THE FUTURE OF TRAVEL. OTHER WORKS INCLUDED PLANE LIVERY, SIGNAGE, PACKAGING AND EARLY IN-FLIGHT UI.

2019

PLANE LIVERY

LOGO LOCKUP

EVENT POSTER

PRINT

ICONOGRAPHY

PLANE LIVERY

SYMBOL IN 3D

USER INTERFACE

USER INTERFACE

SYMBOL IN 3D

USER INTERFACE

SYMBOL IN 3D

YEAR IN REVIEW

YEAR IN REVIEW

YEAR IN REVIEW

YEAR IN REVIEW

STRAVA

A DATA-DRIVEN, PERSONALIZED IN-APP EXPERIENCE SUMMARIZING EACH ATHLETE'S ACTIVITY OVER THE PAST TWELVE MONTHS OF 2020.

2020

YEAR IN REVIEW

YEAR IN REVIEW

PRESS REPORT

CO-BRANDING

CO-BRANDING

CO-BRANDING

CO-BRANDING

MYLO

VISUAL BRAND IDENTITY

2019

LOGO

CO-BRANDING

CO-BRANDING

LOGO

SIGNAGE

LOGO

SIGNAGE

EL SUR

VISUAL BRAND IDENTITY

2020

LOGO

SIGNAGE

MENU

PACKAGING

PACKAGING

PACKAGING

PACKAGING

18-B

PACKAGING

2018

PACKAGING

PACKAGING

PACKAGING

PACKAGING

MERCI

(C)21ST CENTURY